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What’s New With Google Penguin Update?

In 2012 of April, Google launched Penguin Update which is intended to catch websites that are deemed to spam search results. And in particular, this is to catch websites that buy links or is getting them through link networks mainly designed to boost the website’s rankings. The update is focused on decreasing the website and even web pages rankings that have made use of black hat SEO techniques.

Of course, different sites have a different page ranking given by Google to them. This page rank determines the frequency of its appearance on search results supposed that they are related to the search keyword used by people. A simple example of this is when a user is using Google to search for watches and jewelry and it happens that you are on that market, then you will be given with higher page ranking when compared to those that are not, which puts you on 1st or 2nd pages of search results.

With the proper use of different SEO techniques, the website owner has the ability of manipulating the results, allowing them to get higher page ranking, which makes their site appears on first page. On the other hand, with the launch of Google Penguin update, those who are using black hat SEO techniques like cloaking, keyword stuffing and the likes will be given with lower page ranking and penalized, which brings them in a disadvantageous position. Websites that make use of SEO techniques which are permitted by Google will not be affected that much by this update.

To website owners that are not using forbidden SEO techniques and instead legit or white hat SEO that are allowed by Google, this update is going to be very beneficial. This increases their page ranking significantly, pulling in more customers in the process because their sites are more likely to appear on top of search results pages.

Also, the update is beneficial for the users who depend largely on the internet to find sites that offer particular item or service that they are searching for. With this update, they are able to find websites that are more reliable and avoid those that are spammy and brings no relevant content to what they are looking for.

But the update however has affected many small enterprises to be out of the game. This is due to the reason that most of these small businesses depend on SEO techniques in order to keep up with bigger and more established companies. Not only that they will be penalized for using SEO techniques but they are given with low priority on search results as well with this update.

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