Getting Down To Basics with Websites

What the Google Penguin 4.0 Update Means for You

Since SEO has been identified to outdo other marketing tactics; site owners have used all known means to enhance the visibility of their websites. The use of black-hat techniques by a select number of them is also common. Such tactics are prohibited by search engines because sites that use them profit from rankings at the expense of a majority of their alternatives that use white-hat techniques. Search engines have become smarter by introducing various means of identifying and penalizing sites that use the prohibited techniques. You will, as a result, hear of the term ‘updates’ that simply means the announcement or institution of procedures to curb black-hat tactic use. What do such update mean for you as a site owner?

A site that uses spammy links will suffer immediate penalties, which is unlike in past instances where the adverse consequences of applying black-hat techniques took some time. The converse situation also leads to instant rewards for your website as you may notice that you have moved a few spaces higher in search engine result pages (SERPs).

Because the latest updates will run continuously into the future, there will be no time that you will use black-hat techniques without such acts going unnoticed by search engines. It could be time to abandon your old domain for a new one if the use of prohibited techniques is rampant in the old one.

A while ago, you could benefit from correcting the aspects that got your site prohibited but still suffer penalization for month or years later since search engines took long to make the needed changes to your rankings. In such a situation, you could lose out significantly even after complying with the requirements of search engines, which was unfair. However, your site will be freed immediately you implement white-hat techniques with the latest updates in place.

The latest updates will only affect the pages that are spammed but not effect penalties on the entire website. It is a sharp contrast to the past where an entire site could get affected by the unwanted techniques. For someone with a page of two that are spammed, it will be easy to effect the changes needed.

The use of outdated SEO tactics and failure to update your website will not go well with the updates in place at the moment. Sites that will mostly get affected are those operated by industrial manufacturers. Therefore, updating your site and using the most recent SEO tactics will no longer be optional.

The use of great content will help you get higher rankings with the updates. Remember that content is not just text but videos and images as well. Search engines have always rewarded sites that use quality content in the past, which is a trend they wish to continue even with changes in other areas.

Reference: visit this site right here